What is your Available Market? Obtainable Market?
The “total addressable market” would be how many homes are in the area that your company serves, times your average sale = your addressable market. How big is your addressable market? Not ALL homeowners will be calling for your services at once. However, when a weather event occurs, you will see a spike, especially in your Obtainable Market. Are you leveraging those opportunities to maximize your sales? Are you collecting your insurance deductibles? Or illegally waiving them?